<head> web conference: October 24-26, 2008

2.11.2008

Singularity Interview with Aral



This little interview with Aral Balkan really shows you how excited Aral is about this cool project. Still don't know what Singularity is, find out.

I completely agree with Aral that the time is right for something like this. I'm very excited for it, and hoping to take up some of the "grass roots" organization in my area. I know there are lots of flash developers around, but there really hasn't been anything here to bring them all out of the woodwork. I'm excited to meet the local talent and build relationships with other Flash community professionals.

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1.29.2008

Seattle Symphony Popular Culture Series Minisite



At PBJS, I recently worked on a slick minisite to promote the Seattle Symphony Popular culture series starting in Feb 2008. The shows feature Bela Fleck, Los Lobos, and Herbie Hancock. Check it out, it's well done and if you're into any of the bands click on the buy now links. I'm totally stoked to see Los Lobos! See you there!

http://www.popularcultureseattle.com

The site was built using Flash. All the cool tweening was done using the MCTween extension for AS2 as well as a touch of Fuse.

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1.28.2008

Vectorizeing bitmaps just got easier!

I ran across the VectorMagic website today and gave it a whirl. Very impressive service. Not only is it free, but it does a hell of a job. I uploaded this little gif:


and the service returned a very precise .eps file:
download.

I just wanted to share this cool service with my loyal readers. Another very cool aspect of this service is it's Flash based. You'll notice that it has a Flex interface and is running in a Flash player. For the type of work I do, this is one of the more useful online applications I've run across. Hopefully the people at Standford have heard about Adobe AIR and are working on a desktop version of VectorMagic! hint hint

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12.21.2007

Silverlight is the ugly stepchild of WPF

Silverlight is the ugly stepchild of WPF (Windows Presentation Format). Nearly all of the things that are not yet implemented and/or I need/would like as tools for building Silverlight projects work in WPF in some way. WPF appears to have been designed to create the ultimate interactive kiosk. It allows developers to make visually pleasing interfaces for their applications easily. It appears to me that WPF is where Microsoft's focus lies, and Silverlight is them taking WPF technology and trying to force the square peg into the round hole of the web. Not that the hole will be round forever, but that's a different story. However, I think Microsoft has failed to provide some major features that are expected in well designed web experiences and RIAs these days.


  • More than Media - Rich Media Applications are not just media players. Silverlight, does a great job of being a cross-platform media player, but web developers have come to expect MUCH MORE, including Alpha Channel support and pre-compiled content. Silverlight isn't delivering these core elements, at least not in a useful way. And some of these still won't be included in the 2.0 release.

  • File size - Doing some tests, I took some XAML and created a basic, no interaction layout and the XAML file was Ten Times (10x) as large as the same layout in a SWF. 224k (Silverlight, xaml) vs 22k (flash, swf). Quick downloads and instantaneous user gratification is expected these days. If you're site is slow, or takes forever to download users just go elsewhere. You can't afford to have bloated files, especially if they have less functionality.

  • Slick Design at run-time - vector art is nice, but that's so 2004. The new design pallet is bitmap graphics and filters. You need to have gradient overlays with drop shadows, filter effects and pixel effects (especially blending modes) that can be manipluated at run-time. This falls back to the file size issue. Sure I can create all of these elements in another program, but then the user has to download them. If I can create them on the fly, then I don't need to pre-render them. Now I know you could do this in realtime using javascript and vector data, but the code to do that is big, and as a designer/developer, I'd rather just be able to call a filter function and be done.


Perhaps it's just a work-flow issue for me at this point. I can see how Silverlight has the potential to do many of the things I mention above. All of those things can be done easily in Flash. Right now, it takes me 3 times as long to do things using the Microsoft tools vs the Adobe tools. Granted I'm familiar with the Adobe tools, and I've put the time into learning them, but when Microsoft's marketing speech is, "we've integrated the work flow between designers and developers," I can't help thinking, "I'm a designer/developer and my work flow is more convoluted than ever using your tools."

I'm looking forward to Silverlight growing up and moving out of it's parents house. I don't want it to be the ugly stepchild anymore. Competition is good for the marketplace. If Silverlight can get some market share, it will push both Adobe and Microsoft to create better products, which is better for me.

Silverlight 2.0 should provide a lot of useful features, but until the ones I mentioned above are on par or better than Flash, Silverlight will remain inadequate and noncompetitive in the real world. The buzz will die down, just like it did with the Zune, and Vista...and what's left could be ugly. Integrated software and tools will only get Silverlight so far if the final delivery is inferior to it's competition. Adobe is working its butt off to integrate the crap out of Creative Suite. It's not there yet, but it's close. What's Microsoft doing to create a better overall experience for the user as compared to Flash?

Time will tell. Now I have to go and slap the ugly stepchild around a bit until it does what I want.

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12.11.2007

Online Advertising: A Flash Designers Quest.

I've recently been thrust into the dangerous world of online ad creation, including rich media/interactive ads. The reason I call this a dangerous world is that most of the bad press that has come out about Flash has been in relation to online advertising. Many people find poorly done Flash ads to be annoying and intrusive. People have even built browser plug-ins to disable flash completely just to stop these ads. It has become the job of many a creative agency to take advantage of all the eyes on the web by providing engaging and entertaining online advertising that isn't annoying or intrusive.

Today I officially become part of that quest. My journey begins at Interactive Advertising Bureau where I'm learning about Rich Media and ad unit guidelines.

Check out the Rich Media Guidelines PDF. Looks like they've set up some good controls to limit how intrusive ads can be. Good thing to, because as I understand it a TON of flash work out there these days is related to Rich Media advertising.

My mantra: I will carry the torch and push great creative forward regardless of the tedious nature of banner ad creation. I will push the envelope of Rich Media Advertising to engage my audience not interrupt them. I will not leave a sour taste in a users mouth because my ad sucks.

Onward!

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12.04.2007

Understanding Flash High-Def

With the recent announcement that Adobe has released the update 3 for Flash Player 9 which now has support for High-Definition (HD) using the H.264 codec, I wanted to do some research on what exactly the difference is between regular and HD video. One of my jobs at PBJS is to prepare videos we produce for delivery on the web. I often use Flash for this task and now being able to offer video at standard and High-def presents me with options and more decisions. It's my job to inform my bosses what the possibilities and limitations are with these video technologies. Time to study up I guess.



As you can see from the example above, there is quite a bit more video information when you look at 1080p vs Standard Def. No wonder things look so much better and no wonder the files are HUGE! While I was doing more research on Flash HD I found an article from David Hassoun called Exploring Flash Player support for high-definition H.264 video and AAC audio about high-def video and audio for Flash.

When watching HD video on the web these differences can be harder to realize. I know my computer screen resolution is 1650 x 1050, which is larger than an HD television. Because of that, when I go full-screen with a web video, even an HD video gets a little pixelated.

There is still a lot left to learn, but I'm diving in head first and will share more soon. For now Just have to share the excitement about HD Video in flash.

Download the Flash player update.

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