I've recently been thrust into the dangerous world of online ad creation, including rich media/interactive ads. The reason I call this a dangerous world is that most of the bad press that has come out about Flash has been in relation to online advertising. Many people find poorly done Flash ads to be annoying and intrusive. People have even built browser plug-ins to disable flash completely just to stop these ads. It has become the job of many a creative agency to take advantage of all the eyes on the web by providing engaging and entertaining online advertising that isn't annoying or intrusive.

Today I officially become part of that quest. My journey begins at Interactive Advertising Bureau where I'm learning about Rich Media and ad unit guidelines.

Check out the Rich Media Guidelines PDF. Looks like they've set up some good controls to limit how intrusive ads can be. Good thing to, because as I understand it a TON of flash work out there these days is related to Rich Media advertising.

My mantra: I will carry the torch and push great creative forward regardless of the tedious nature of banner ad creation. I will push the envelope of Rich Media Advertising to engage my audience not interrupt them. I will not leave a sour taste in a users mouth because my ad sucks.

Onward!

Labels: ad units, Flash, online advertising, rich media